Bianca Ingrosso

Fashion & Lifestyle




Bianca Ingrosso is one of Sweden’s biggest influencers, and on top of that she is a well-known media profile and entrepreneur throughout Scandinavia and further. Besides her big platforms with over 1.3 million Instagram followers and over 400 000 youtube subscribers, she can currently be seen along with her family on the popular reality show “Wahlgrens Värld” and also as a jury member on Sweden’s Got Talent. She is a top influencer, creator, entrepreneur and TV profile with a keen interest in fashion, beauty, makeup, food, home styling and business. Through her authenticity, she has garnered a strong reach, mainly within the target group 18-30 years.

Bianca has a strong personality that makes an impression on her surroundings. She is a colorful, emotional and thoughtful woman. She stands for genuinity and credibility and thinks that people should never be ashamed of who they are. She shares the most wonderful, as well as the toughest moments in life and because of this she is very appreciated by her followers who can relate to similar situations in their lives. Throughout her unfiltered and genuine personality, Bianca has an engagement on her channels that is beyond the ordinary.

Bianca also shows genuinity in the way she works. She only works with extremely carefully selected brands for a long period of time which has resulted in multiple sales records for various brands. She is unique in its kind as she both has an enormously strong brand value and high conversion rate.

She has become one of the biggest and most successful young entrepreneurs with her beauty brand CAIA Cosmetics. CAIA is one of the biggest cosmetics brands in the premium sector in Sweden after only three years of operation. Bianca won “Female shooting star” in 2020 at the national finals of EY, Entrepreneur of the Year Gala, which is the world’s biggest entrepreneur competition.

In 2022, Bianca started her own talkshow and it became a success right after the first episodes. The talkshow is called “BIANCA” and airs every weekend on Swedish TV. Bianca interviews national and international stars, and the show is already known for being unfiltered, unexpected and interesting.

Even Though Bianca is a strong and successful entrepreneur and a well-known name in Sweden, her dream right now is to become the best version of herself. She prioritizes self-growth, self-love and personal strength. She is also dreaming of becoming a young mother and working with her beauty brand, to let her creative side out more.

Biancas archive


 The limited edition collection


Designed by Bianca Ingrosso

“Det känns SÅ stort att kunna presentera min andra kollektion tillsammans med Nelly. Riktiga Bianca-styles som du kommer känna dig amazing i!”


Bianca with


Bianca with Gina tricot – The summer edit


Bianca for Intimissimi


Friends sending their

Bianca has been with us from the start and has therefore become a very important part of our NA-KD family. It’s a good and genuine match. This is evident since Bianca uses our products long after the collab has ended and the response from her followers is very positive. Our collabs with Bianca and Tourn have always worked well and we are really looking forward to developing them in the long run.

Erika Skyttä – Influencer Marketing Assistant Manager at NA-KD

Jotex’s campaign with Bianca Ingrosso and Pernilla Wahlgren has been a success story from start to finish. During the campaign period, Jotex hit records in visitors, both weeks.

Paulina Lundström – Head of marketing, Jotex

We chose Bianca as our ambassador and also made a collection together in 2017. It’s been incredibly fun working with Bianca who has shown such great dedication and creativity. We’ve reached new customers through the campaign and are very pleased with the result. We are looking forward to continuing our work with Bianca!