What is influencer marketing?


Influencer marketing is a type of marketing where key leaders are used to reach the requested target audience. According to various surveys, people are three to twelve times more likely to do a purchase when recommended by someone they can identify themselves with rather than a traditional paid ad.

Influencer marketing has been growing rapidly over the past years and there is no indication that it will slow down within the nearest future. As a marketer you might be interested working with influencers but your organization is more comfortable with traditional advertising.

So, how do you start working with influencers in your organization?

I think this article sums it up very well. It’s called “How to Explain Influencer Marketing to an 8-year-old (or your boss)”.

What makes Tourn unique is the ability to provide both the connection between brands and premium influencers AND our Tourn Boost system which reaches over 160K bloggers in all categories and range.